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DROPSHIP ARTICLES
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Starting a Successful Dropshipping Business
Dropshipping is like any business and the
most important thing when
starting out on any venture is to do your market research FIRST...
When
you open a store in your town, you wouldn't open it without doing your
market research first. The same thing applies if you are going to sell
something on the internet as a dropshipper. Not only are there billions
of web pages out there that could be selling competitive products, the
net changes so fast that you are obsolete as soon as you have gotten
started.
If you are going to set up a dropshipping
business you
want make sure that the product that you choose can be easily sold. And
you want to know how many competitors you have. And you want to stay as
up to date as possible. Selling products on the Internet is easy.
Hundreds of thousands of people do it every day online on auction sites
such as eBay. The most difficult part of internet sales is getting the
products delivered to the customer, otherwise known as order
fulfillment.
You must have an efficient fulfillment
system. One
of the reasons that brick-and-mortar stores are so slow on the uptake
when it comes to online business, is that supplying retail stores is
done with pallet-sized orders usually. But internet sales requires an
entirely different kind of fulfillment system. Selling on the internet
is essentially mail order, with shipments going out in small parcels to
end users.
Few brick-and-mortar retailers have a
thriving mail
order business to draw from. An inefficient fulfillment system can lose
for you the advantages in good customer service that holding the
inventory gained for you. And running a fulfillment system is a full
time and trying job.
One of the simplest order fulfillment models
to use is the drop ship model. Drop shipping does have its advantages
and disadvantages. The most important being you don't have to pay for
anything until after you sell it.
You also don't have inventory
costs. Having to purchase inventory to ship to your customers can be
expensive not to mention risky. In addition to the out-of-pocket costs,
you need a place to store the inventory.
Finally you have to
pick, pull, pack, and ship the products once the order is placed.
Having the distributor or manufacturer take all these costs and
responsibilities lifts a real burden off your shoulders.
Ideally
a drop-shipper should be transparent. With most of your drop shippers,
especially those with whom you do a regular business, you can send them
labels and forms so their package looks like it is from you. Your
customer probably won't know that your hands never touched the product.
The customer will think that you have a warehouse.
You can sell
many more products than you could if you had to buy and store them
yourself. Drop shippers give you a wide choice of products so you can
sell a lot more.On the Internet some categories of products are very
price-sensitive. If you are selling computer hardware, for example, and
using the drop shipping model, you may find it hard to be competitive
price-wise and still make a profit. The difference between making money
and losing it may be only a few percent. So be sure to pick a product
that makes sense to drop ship.
You will be using third party
customer service so you will not have full control. Drop shipping is
really outsourcing your order fulfillment services to a third party.
You will be dependent on your drop shipper to have the products in
stock, to deliver on time, and to properly pack and ship your products.
So pick your drop shipper carefully.
At the end of the day,
however, drop shipping exists because it works. And the largest catalog
companies and web sites use it. And savvy small web sites and auction
site sellers use it. Drop shipping is simply an arrangement between you
and the manufacturer or distributor of the product you sell whereby the
manufacturer or distributor -- NOT YOU -- ships the product to your
customers.
There are a few huge advantages to this
model. First,
it SAVES YOU THE COST of building your own inventory. If you're like
most people starting a small business, you don't have much capital with
which to play with. The last thing you want to do is tie up your cash
in inventory that you may or may not be able to sell.
Not having
inventory also means no leftovers. If the product you sell suddenly
becomes outdated, obsolete, or just plain un-trendy, you aren't the one
with a house full of stock that nobody will buy. Many online retailers
find themselves having to offer deep discounts -- and taking huge
losses -- on old products just to get them out of their homes to make
room for more inventory!
You'll also don't have to deal with
shipping your products. Unless you've already set up a shipping account
with someone like FedEx or UPS, you'll be heading down to the post
office every day to buy stamps and mail out your products. And you'll
be able to ADD NEW PRODUCTS ALMOST INSTANTLY. Since you don't have to
worry about ordering inventory, you can add products to your web site
within a few hours.
If you find that your customers are eager to
buy a certain product, you can have that item up on your site in almost
no time. Finally spend time researching different kinds of products
that you might want to sell. The products you choose should be in
demand but not widely available online. As usual, I highly recommend
targeting a niche market rather than trying to find a product that
EVERYONE wants to buy.
Once you've found a product that you think
may be the right one for your business, you'll need to do a little
"competitive analysis." This simply means finding out what potential
competitors are charging for the products you want to sell and
calculating how much of a profit you'll be able to make. When it comes
down to it...its all about 'Testing, Testing, Testing!'
Good luck!
About The Author
A1
Home-Business was established by Declan O'Reilly in Melbourne,
Australia in 2003. Our vision at A1 Home-Business is to empower people
to become successful.
Visit http://www.a1home-business.com
to download free ebooks and tools for business owners.
a1homebusiness@optusnet.com.au
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